If you’re building an online business you’ve probably come across the term “attraction marketing.”
Believe it or not, most people ignore this term and as a result, fail miserably in their online business.
What’s even CRAZIER is that they’ll join some other deal because of the “shiny object syndrome” and simply refuse to use an attraction marketing method to attract leads, and will just start pitching their offer without building any type of rapport.
The truth is that I’m actually 100% guilty of this behavior in the past…
I would find something to promote, spam inboxes, and I pitched my offer to friends, family, and or complete strangers on social media.
I really didn’t have a marketing plan in place because I just didn’t even know that I had to have one.
and it’s not really my fault because at the end of the day…I didn’t know any better.
It’s what I was taught…
and if you’ve been taught this…
you can STILL start building your business the RIGHT way.
Actually, MOST home business owners don’t even know that they need a marketing plan let alone how to use an attraction marketing method.
In today’s article, I will talk more about attraction marketing. I will explain what it is and how you can use proven attraction marketing strategies to bring more people in to your business or buy your offer or services.
Table of Contents
- What Is Attraction Marketing
- Attraction Marketing Vs. Your Upline Sponsor (Funny Video)
- 7 Step Attraction Marketing Method To Create a POWERFUL Marketing Strategy for YOUR Business
- Step 1 – Brand Yourself
- Step 2 – Define Audience
- Step 3 – Understanding your audience’s challenges
- Step 4 – Create Content that Addresses Your Audiences Challenges
- Step 5- Build A Relationship with your audience
- Step 6 – Uncover their pain and provide the PAIN KILLER
- Step 7 – Embrace Multiple Streams of Income
- 7 Step Attraction Marketing Method Infographic
- Bottom Line
What Is Attraction Marketing
In a nutshell or simply put…
Attraction marketing is a method or strategy that attracts potential prospects or customers to you who are ALREADY INTERESTED in buying what you have to offer…
How cool is that…
Imagine someone just taking out their credit card and buying whatever service or product that you’re offering on-demand.
Using the attraction marketing method will help set you apart, it clearly defines your potential customer’s wants, needs, and desires so that you are able to serve them better.
Just imagine people contacting YOU to get more information about YOUR business and YOUR products.
The two biggest reasons why people quit or fail in their home-based business is because they either run out of money or leads.
The reason that they run out of leads is that they just don’t know to generate a lead that’s actually looking for what they have to offer.
It’s pretty painful to join a home-based business and have to quit because you don’t know how to get leads to join you or buy your product.
Attraction Marketing Vs. Your Upline Sponsor (Funny Video)
I honestly found this video hilarious…
If you ever joined a business opportunity and the very first thing that your sponsor told you to do was to make a list of your friends and family, then you should watch this video.
If you resonate with this video in any way…
You’re NOT alone!
I remember back in the day when I first joined an MLM, my sponsor told me to make a list of 100 people which included my family friends, people I went to church with, my beautician, random waitresses-YOU NAME IT.
and I did it…
Until people started avoiding me…
Unfortunately, MLM sponsors are STILL telling their downline to make a list of friends and family.
And I’m not saying that’s a bad thing because at the end of the day it’s important to practice the way you do a presentation…
But what if you run out of people?
When you use attraction marketing strategies to promote your business opportunity in a proper way, you’ll NEVER run out of leads or people to talk to.
This problem isn’t only with business opportunities or MLM..
It’s basically a problem that most people who sell stuff have…
But this post will hopefully alleviate that pain.
7 Step Attraction Marketing Method To Create a POWERFUL Marketing Strategy for YOUR Business
I gathered this 7-Step Attraction Marketing Method that I learned from my mentors who are Top Earners online.
With consistent use of this strategy then you should be able to get positive results in your business REGARDLESS of what you promote online.
Without further ado, let’s get to the 7-Step Attraction Marketing Method
Step 1 – Brand Yourself
What sets you apart from every other affiliate, distributor, or sales rep in your company?
If you’re having trouble branding yourself, I’m going to try to help you out so it can be a little bit easier
Just ask and answer these three questions and you’ll figure out your brand.
- What problems have you had in your life that you no longer have? Make a list of what problem your product or service solves.
- What did you go through or learn as a result of that problem?
- What can you now teach others that have the same problem?
You need to brand yourself because people join people NOT companies…
You’ll be seen as the expert and a leader…
People are looking for someone to take them from A-Z.
They are looking for leadership.
Branding yourself establishes you as a leader.
Step 2 – Define Audience
You really need to be crystal clear on who exactly your audience is before you even consider growing your business. A lot of times people will sell to everyone and speak to everyone when in reality speaking to everyone is actually speaking to NO ONE…
I know it sounds crazy…
But imagine this…
Would you sell hotdogs to a bunch of vegans?
You have to know exactly who your target market is, where they are hanging out, and the questions they are asking.
It’s your duty and obligation to know the pain that they are going through so that you can provide them with a pain killer…PERIOD.
Who’s life are you going to impact?
Who are you going to serve?
Step 3 – Understanding your audience’s challenges
I explained this in step one. Once you’re really crystal clear on who exactly your audience or target market is, take time to research about them. Find out what their biggest challenges and problems are. What are their biggest pain points? What are their questions or their biggest desires? You need to brainstorm and figure this out since it will help you be successful in your business.
Write it down…
Step 4 – Create Content that Addresses Your Audiences Challenges
Once you figure out and understand your audience’s challenges, you need to start creating content on a daily basis that provides a solution to their challenges and problems.
You can create blog posts, videos, Facebook posts or use any social media platform to provide value that answers all of their questions and addresses their dreams and desires.
Step 5- Build A Relationship with your audience
Have you ever gotten a message from someone spamming their business on social media?
Did you wonder why that person did that and didn’t try to get to know you FIRST?
For some reason, when we join business opportunities or start selling our products and services we get weird…LOL
People buy stuff from people they know like, know and trust. It’s always been that way and it will ALWAYS be that way.
Your prospects and or potential customers are HUMAN BEINGS-so treat them that way. Be genuine, kind, empathic, and helpful. Let them know that you really care.
Step 6 – Uncover their pain and provide the PAIN KILLER
How to you uncover a person’s pain?
By simply having a conversation with them…
By asking the RIGHT questions…
If you learn who exactly your prospect is and what pain they are going through, you can actually provide a solution with your product and service.
Get to know them first.
Step 7 – Embrace Multiple Streams of Income
If you online have one income, it’s going to be nearly impossible to create financial freedom online. All top earners understand this theory and therefore create multiple streams of income that serve their audience.
It’s important to master this attraction marketing method in order to do so.
Here’s an infographic of everything that I just explained
7 Step Attraction Marketing Method Infographic
Here’s an attraction marketing method infographic that will hopefulyl make it a bit more simple
The very bottom of the infographic it gives you 3 simple steps:
If you’re ever feeling overwhelmed or lost in the midst of growing your business simply come back to the BES foundation. If you EXCLUSIVELY focus your mindset and your energy to these three activities every single day, you can and WILL succeed.
“We get paid for bringing value to the marketplace. It takes time,… but we get paid for the value, not the time.”
If you found the 7 Step Attraction Marketing Method informative and/or helpful, please do me a favor and like, comment, and share this content. If it’s now for you, simply share it with someone that you know this article will benefit
Your partner in success,